Businesses with online presence (and that means nearly every business today) appreciate the importance of relevant and instantly noticeable image content on their websites. Virtual shoppers connect with illustrations more readily than with texts. The visitors instantly pay attention to the photographs and respond to them accordingly – with excitement, approval, and most importantly – purchases. Naturally, the adult industry which always adopts and develops the most effective business models has moved with the times. Professional Geneva sex workers work in an extremely competitive environment – there are great profits to be made, but successful escort girls have to be constantly at the top of their game. To thrive in this business, today’s professional companions need not just good looks, friendly personality, and social skills, but also knowledge of marketing and advertising.

Market researchers have established that once prospective shoppers have clicked on a photograph they are interested in, they are likely to return to it later, even after browsing elsewhere – such is the effect of striking visuals on the human mind on the decision-making process. Web designers know this and always dedicate time, research, and efforts to choosing the pictures that best complement or explain the texts within the site. And, quality is crucial.  Web creators claim that poorly designed pages discourage shoppers’ engagement – or to put it simply if your online store looks a mess, visitors will be less likely to buy your products. The decision to look further or to click away is often a split-second one, and often a great image is all it takes to complete a sale.

Unsurprisingly, the same rules apply to swiss escort directories. It goes without saying that it is vital that escort girls choose suitable and well-produced photographs to present their ads. By its very nature, the sex industry is heavily dependent on visual impressions. Although there are many other factors at play, a picture is what first draws customers’ attention. Therefore, a key condition for building a strong online presence is using images conveying the right message. A quick look through the pages of any escort catalog reveals heaps of photographs of professional companions. They all look different yet there is a unifying theme across them – every single image has been created with a certain aesthetic in mind. Nude, semi-nude or fully clothed, all pictures aim to showcase attractiveness and physical appeal. To the inexperienced eye, it might appear like most of the pictures are very similar in layout. However there is a huge variation in quality, and everyone who has looked through different escort platforms can easily distinguish between great, average, and poor design. This has nothing to do with the natural beauty of the girls – it is about the way the picture is staged and shot and the ideas it put across to the clients. Although the most important information is in fact contained in the text (namely types of services and charges), invariably, customers’ eyes will be fixed on the picture first. Depending on the impression, the client may or may not follow on to the words. If the image has caught his attention and impressed him sufficiently, he will then move on to read further through the written information.

Therefore using amazing photographs is crucial for swiss escorts who want to instantly capture clients’ interest. But what makes a good photograph? A great image is one that encapsulates the best of the companion’s personality. There are all types of sex workers in terms of temperament, personal qualities, maturity, and experience. The photograph should offer a glimpse into what makes the woman unique and desirable. Good lighting, appropriate background, and suitable props are fundamental, but at the center of the message is the prostitute herself, with her distinctive charms, physical appeal and erotic energy.

There is no rule about how much or how little the photographs should show. Some escort girls in Lausanne prefer to reveal plenty of flesh while others opt for more demure images. It is always a bit of sensible advice to leave something undisclosed. The clients should feel tempted to book, so they could uncover more! The good photographs are those that tease, arouse and promise, without ever fully satisfying men’s cravings. The pictures serve as a foreword – an indication of what might be coming next, a taste of the delights a customer can experience if he chooses to proceed further.

Outfits are essential in creating the overall impression. By deciding on what to put on (or take off) in the pictures the girl puts her very nature at the center of the erotic story she creates. And it is not just the type of clothing but the very fabric itself that communicates a lot about the companion’s nature, personality and taste.

Lace

Lace is among the most popular choices for sexy lingerie, intrinsically feminine, and always suitable, especially for a new escort in Geneva.  The fabric itself has a long and intriguing history – from once being available only to the obscenely rich due to its astronomical price, to eventually entering the mass market and asserting its place in mainstream fashion. The enduring allure of lace is probably due to it representing a crossing point between purity and lust. There is some ambiguity in the very substance of a material that covers the skin while also revealing it under intricate patterns. The mischievous contrast makes lacy underwear the clothing equivalent of a playful wink – it is innocent but flirty, it implies romance but also desires. Lace is best worn by feminine escort girls who are ready to show their lively and spirited side to the clients. These girls are pretty, naughty, and fun. They can be the perfect date in the daytime and naughty vixens at night. Confident but natural in their mannerism, they are easy to talk to, approachable and fresh. Although classic lace is usually produced in light colors – snow white, off white and cream, some women choose the dramatic deep red, inky blue and black when they want to project more mature air. Lace in deep tones is the choice for escorts in their prime –poised and passionate.  These are girls who know their own minds and take pride in their skills.

Silk

More than any other clothing material silk speaks of sensuality and lust. Silk garments usually do not need fastening, buttons, or zips - they just slide off the body easily and without resistance. Silk lingerie is made to be caressed and then effortlessly removed.  Eponymous with affluence, luxury and money, silk is the fabric of choice for high-class call girls who offer the ultimate luxury package – beauty, elegance and sensuality. The image of an escort girl dressed in a silky-smooth babydoll invokes a sensation of perfect skin and luxurious touch. Silk looks especially good on voluptuous bodies as it drapes so seductively over the silhouette. It has the quality of outlining the curves perfectly while gliding and slithering over them. Its feel is plush, rich, and unrestrained.

In addition to looking amazing, silk makes the wearer feels great and is therefore perfect for creating the appearance of easy elegance. And it is lustrous, which means that it catches the movement of light beautifully.  The photos can highlight this when they aim to create a sleek and glossy look – ideal for companions who want to style themselves as polished and sophisticated. Local swiss escorts who pose in silk are typically considered graceful and classy and attract customers with a taste for extravagance. Silk is also intrinsically linked to beds and opulence, and to many represents the ultimate indulgence – sleeping in sateen sheets is the prerogative of the very rich or the very spoilt. Therefore silk is always the first choice for women who wish to seduce and indulge at the same time – as fabrics go, it is the ultimate crowd-pleaser.

Rubber and leather

The admirers of PVC clothing are usually to be found amongst those looking for a specialist escort girl. However, companions who are open to providing the escort service can include pictures within their gallery as an illustration of the scope of their skills and erotic competence. Skin-tight clothing holds a particular attraction to those clients who appreciate the look of a female silhouette encased in perfectly smooth rubber or latex. The appearance of women who are simultaneously covered and tightly sheathed yet naked underneath, with every curve of their body visible, enthralls and excites many customers. The stretchy shiny coating of a full-body PVC outfit can be restrictive and not easy to use constantly. However, prostitutes often incorporate separate elements in their photographs to use the appeal of second-skin stimulation. Some companions in Lausanne use gloves or very tight skirts or dresses for provocative images stirring the clients’ imagination.  A softened version of the rubber clothing can be found in the more conventional leather outfits and items. Leather is always seen as a material imbued with natural strength and eroticism. It is durable but supple and its shiny exterior looks great against all skin tones. It is seductive and incorporates the concepts of craftsmanship and physical toughness. Many find it erotically appealing in look, touch, and even smell. Girls who pose in leather exude confidence and power. Traditionally worn by dominatrixes leather outfits are the trademark of bad-ass bitches, the dream women for submissive customers yearning for discipline and hard punishments. For the full domme experience, clients usually turn to specialized BDSM sites, but the average escort directory can also feature some fetish elements. Women can include leather accessories or pose in leather clothes in their photos, without going in full fetish mode. When choosing to demonstrate their dominant and assertive side, they are likely to attract average customers who yearn for some foray into BDSM territory but are not ready yet for total submission. Leather outfits complement the companion’s image and testify to her range of skills without putting fetish sex at the center of the experience. This way she appeals to clients with a compliant streak in search of a stern mistress they can please.

Sex uniforms

Some escort girls in Geneva choose to pose dressed up in a costume – nurse, waitress, maid, secretary. There is always a demand for this as many customers want to indulge in role-playing. In addition, this is something that demonstrates that the escort has an artistic side and vivid imagination, and these are important components of great service. Companions who advertise dressed in a sexy uniform show they have the ability to perform and to inhabit a character. Most sex workers create a persona for their clients anyway, but when they use a costume in addition, there is another level of creativity added on top to the façade.  This requires a fun and entertaining personality, as well as acting talent. There is always demand for prostitutes who dress up, as playing a role successfully reveals the ability to satisfy and indulge the customer’s wishes.

General rules

It is not just the image of the companion that matters. The background is important as well as it makes the image stand out. The surroundings always complete the overall impression. Many call girls opt for a hotel room as a backdrop because the setting is naturally linked with sex services. However, some companions choose to pose in a different environment - on a balcony, in a park, on a beach. Typically, women who feature more locations in the pictures are orientated towards longer bookings, perhaps with outings for dinners or shows.  Pictures were taken outside convey the impression of companions who would feel comfortable and at ease in an exclusive restaurant or a club as well as a hotel room.

The important thing is to know that customers usually process pictures fairly quickly before making a decision. Therefore the task of the companions is to tell her whole story in a few compressed and highly impactful images. The illustrations should not only be high-quality in terms of design and colors. They need to be produced with some thought and care so that the customers get a real feel for the product she advertises. These should be pictures that do real justice to the skills and experience of the girl and promote her unique qualities.

As a professional sex worker, the images you choose for your website or gallery will serve to build this all-important first impression. They have to be impressive enough to grab the attention of the visitors and make them navigate through to your ads. In that sense, the pictures as attractive as they are, they are merely a starting point. They are the beginning of the story you want to share, the foretaste of the experience a client can enjoy if they book a session with you.

To build credibility, the escort girl should always stick to authentic and recent photos. There is no point in using amazing images if they differ too much from reality. Yes, is tempting to apply filters and picture editing but anything above a little touch-up would result in customer disappointment. Drastic age and body alterations or remodeling the picture to the level of improbable beauty standards would not help in the longer run. There is sometimes a question of privacy so an escort girl could choose to pose with her face partially obscured. It is acceptable to conceal your identity, but it is wrong to deceive the customer about essential facts such as dress size or body type. While men can accept the need for secrecy, using lies, dishonesty or sneaky tricks does not go down well.  

If you are new to advertising your erotic services, bear in mind that your advert should not feature a younger or impossibly beautified version of you. The customers would expect a person very close in appearance to the illustration, so there is no point in inventing a personality you cannot present in life. Yes, all sex workers play a role and hide parts of their true identity, but this applies mostly to psychological qualities and behavioral trends.  The physical image is not something that could be covered, so the more truthful your photo representation is, the more successful your communication with the client will be.

Good marketing also means sticking to your descriptions with consistency. You need to create the right impression with reliable messages. If you describe yourself as gentle, soft, and playful but use mostly pictures in PVC clothing, there is a discrepancy that will confuse the customers. The photographs and the description need to be in harmony, so that they explain and complement each other, without too much conflict between them. Swiss sex workers who specialize in the girlfriend experience usually pose in silk and lace and set their pictures in beautiful hotel rooms because this is what their whole package suggests – affection, sweetness, sensuality, lovely weekends away.  

In contrast, if a companion specializes mostly in the porn star experience, her pictures should project a different vibe – strong sexuality and raw energy.  The clothing should reflect this – so audacious, even slutty outfits in bright colors will be the order of the day. There is nothing wrong with aiming for a look with a bit of vulgarity if this is the service you sell.

The props are important too. Companions can use various paraphernalia in the shots to titillate and ensure they mean business – from fluffy handcuffs to whips and toys everything in the picture can serve to enhance the message and prompt bookings.  Some even pose in sporty outfits to emphasize their love of working out in keeping with the recent healthy living trends. It is not that uncommon nowadays to see prostitutes posing in shorts and sneakers, recreating the appearance of a gym bunny to appeal to customers who work out and keep fit.