Swiss escort directories offer great advertising platform to professional companions. Thanks to the user-friendly format, thousands of prospective customers can browse easily through web pages and connect to Geneva escorts via quick and simple messages. The directories create exposure, advertise and promote - all in the same time. It is up to the new escort girls to make full use of the opportunities the web portals provide. If you are just starting out or if you have never before created a webpage for yourself, it is understandable you might be feeling a bit apprehensive. You might be tempted to just produce a few sentences, throw together a couple of seductive semi-naked photos, add a contact number, and not bother much beyond that. However, if you do decide to spend a little time planning your summary and invest some money and energy, you will enjoy significant long-term benefits. Think of ad creation as part of your business strategy. Focus on the message your summary will convey about you. See your advert from the customer’s perspective – explore it through the eyes of the man who has just clicked on your profile. What feelings do you want to provoke in him? What thoughts? Of course, first and foremost you want him to like your pictures – the erotic business is inherently associated with the idea of visual pleasure. But there is more to it – a nice-looking photo gallery, in itself, will not hold his attention for very long. He needs to sense a connection with the woman on the photos, and for that to happen there should be a fuller impression of you on the screen.

Photographs

Naturally, visitors’ eyes will first be drawn to the picture gallery on your page, so you have to think carefully about the photos you will include there. There are many apps widely used online, that are aimed at creating highly idealized images of faces and bodies. While it might be very tempting to use them, there are good reasons to refrain from altering your image. On the whole, filters result in unnaturally looking photos of unattainable, superhuman perfection. These images can create insecurities. Every time you look at your reflection in the mirror, you will notice the differences and you will worry that you don’t measure up to your profile photographs: your skin will never look as smooth, your cheekbones won’t be as sharp, your lips not as full. Will you be happy to offer your customers the reality of your appearance rather than an artificial illustration? Self-confidence is the ultimate aphrodisiac – it creates an air of desirability that can never be achieved via fake looks. Clients do not chase perfection and are generally quite happy to meet real escort girls with bodies and faces that are not completely flawless. Rather than creating doctored images, invest in professionally created photographs. Book a session with a specialist and take their advice on how to showcase your assets in the best possible way. And remember: appearance is not everything. While natural beauty is important, especially if you are aiming to join an elite escort agency, there are other qualities you need beyond being physically attractive – social skills, sensuality, style.

Think about the general feel of the gallery and keep it well balanced – don’t make all the shots the same. Create movement and contrast by including different poses and backgrounds to highlight several sides of your personality. That way you will also appeal to a wider client base.

Profile

 Before writing about yourself, decide what persona you want to present to the potential clients. What is your escort identity? Are you playful, mature, sensuous, gentle, or brash? There are clients for every type, so focus on your strengths and create an appropriate summary of your services. Use expressive language. If writing well is not your forte, don’t be afraid to seek professional advice – a poorly written or semi-literate summary will spoil the overall impression of your page. Don’t underestimate the power of the words you use and their effect on customers – language can be as stimulating as the sexiest images.  Your ad is your chance to influence the reader’s imagination. Give him a glimpse into a world you inhabit as an escort girl. Talk about yourself – personality, abilities, what you do well, what you enjoy, and what you like best in your clients. Bear in mind you have to describe yourself in terms of your work role, not your real personality. Stay in character.

Make it attention-grabbing

You are not likely to provoke a strong reaction if the tone you use is dry and monotonous.  The advert can have limited space, so make your words evocative. You don’t have to use profanities, but peppering the ad with some sassy phrases here and there will pique the readers’ appetite. Play on your strengths and erotic expertise. If you give amazing blow jobs, say so, even though you might use slightly different words. And don’t lose sight of your target – customize your profile to appeal to the type of men you are hoping to attract or who are most likely to be interested in your services.

Highlight promotions

Sometimes things can get a bit slow in terms of bookings, so you will need to give them a stir. Inject some momentum in your ad and use it to publicize promotions. Ensure that the offers get displayed prominently on your page so that the visitors encounter them as soon as they land on it. Discounts are always a powerful incentive, but you need to use them wisely and sparingly. The last thing you need is to sound salesy and over-promotional. Try and put gentle pressure on your customers by making the offers time-sensitive, for example, “free massage for the weekend!”, or “half-price session on the last day of this month.” Use promotions to stabilize your client base. For example, give a first-time client a 15% discount for his next booking, so that he feels extra motivated to follow on with his custom. At the same time ensure your loyal customers feel valued too. Treat them to occasional offers and always personalize the discount – frame them as an exclusive opportunity reserved only for the very special, the select few.

Connect, connect, connect

Ensure that the customers have multiple ways to contact you – via phone call, text message, or email address. Clients use different methods, so you have to cover most of the communication channels and allow access through various means. In addition, if you maintain an online presence on social media or other websites, provide a link to your accounts and pages. The visitors can be then directed to the sites containing more information for you. This could be particularly useful if you have limited space in the catalog or if you would like to advertise some of your expertise on more detail than the portal allows you. And of course, the additional connections can generate more traffic and consequently increase customer interest. It is a useful tool to promote your work as an escort girl in Geneva and boost further your client base.

Link reviews

Local escorts in Lausanne use genuine customer feedback to strengthen the credibility of their ads. Select clients’ reviews that are not just positive, but descriptive and talk specifically about their encounter with you. It is not enough to just put a phrase such as “highly rated” - new customers are more likely to respond and be influenced by detailed reviews conveying real customer experience. Give prominence to reviews that sound natural and honest, even if they are not well-worded. The accent here should be on authenticity. What you want is for the potential client to identify with the guy describing in simple and unpretentious language how pleased he is with your service. This will increase your clients’ trust. Users can have doubts about the accuracy of the information, even when accessing credible and high-profile agencies. By including a nice sample of reviews on your profile page, you will allow your satisfied customers to speak directly to the site visitor and verify your statements. This will give you credibility. The feedback will substantiate your ad, and in the absence of real-life conversation, this is the closest to a good word that one customer puts to another about your service.

Keep under review

Your online presence should reflect the dynamic of your work. Your advertising is not a static document and should not be frozen in time. You have to look periodically into the content and assess it. Does it look a bit stale? Does the format appear a bit dated? If you have new and better photos, make sure you include them in place of the older ones. If you have received glowing reviews, allocate them a prominent spot on the page. Pictures, photos, blog posts, feedback - anything that refers to you in a positive way or spreads around praise for your qualities and competence, should somehow find a place on your ad, or at least be linked to it.  Always aim to keep it alive, active and engaging.