The swiss sex industry is a booming but competitive trade. To benefit fully from its enormous earning potential, new recruits need to be both patient and savvy. You cannot expect that huge profits to materialize overnight, but like in any other business, persistence and intelligent efforts eventually will pay off.  If you are new to the swiss escort industry, you may feel like you are entering an already crowded field, with plenty of rivalries. It is not quite a battleground, but there are winners and losers, so your task is to find out how to get an edge over your fellow companions. You might be reluctant to compete, but this is the nature of most businesses – you always have to measure up against those providing similar products, and try to outclass them. And for this to happen, you cannot act at random and wait for the chance to favor you. Instead, you need to identify a winning strategy and start executing it – point by point, day by day. You need to devise a plan that will help you reach your financial goals, while also making you feel professionally accomplished and happy. Therefore it is a two-part project. The first part relates to promoting and selling your product, and the second one to keeping yourself well-balanced, and in good physical and emotional health.

Clever promotional tactic

Think of this as your line of attack on the market – you have to identify the existing opportunities, then grab them and make the best use of them with the help of the market forces.

Create an impressive online advertising

Your ad is one of the many landing pages in our escort directory, so it should be a focal point of your strategy of converting visitors into actual clients. Consider carefully its overall design, the central photos, and the gallery. 

Some escort girls are happy to just splash any provocative pictures of themselves on the site, but you should do things a little differently. It is probably advisable to invest in professional photographs. High-quality professionally produced pictures will highlight your best physical features. However, if money is tight at the start of your career, as often is the case, you can try your hand at creating your own pictures. Thankfully most smartphones cameras and software can do a pretty good job of it.  Do not go for graphic and explicit images. By all means, make the pictures sexy and seductive, but save some of the magic for later. At this point, the trick is to stimulate the customer’s curiosity, but not satisfy it.  Do not overshare.  Think of the colors and the background. Pay particular attention to the lighting – it has to be soft and gentle. Do not go for radical filters the kind of influencers and celebrities use for editing – these are only suitable if you do not expect to meet the viewers close and personal. The extreme editing creates idealistic images where the likeness to the real person is all but lost. For your escort ad, you need to stick to reality, as the whole idea of the profile is to bring customers to you – face-to-face. If you want to be creative, you can do a gentle touch-up without fundamentally changing the image.  If you do not feel confident enough to use the enhancement techniques yourself, employ the services of one of the many young semi-pros freelancing from online marketplaces. Some of these kids are truly original digital stylists and do not charge excessively for their work. Plus, you can rely on them to add this spot-on, trendy and fresh feel to your photos.  

Set your prices right

 All customers constantly look for good deals, and in their eyes, a good deal is one that supplies them with a quality product or service at an affordable price. Consider carefully this feature of the market when making a decision about how much you should charge. First of all, find out the average prices for escort services in Geneva. Then, dig a little deeper and explore the market itself. Are you working in a big city, a small town, or a rural place? Do you intend to travel often for outcalls, or you are going to work predominantly in your locality? Who are your potential customers? Are they big earners or of modest means? What are the spending habits of the people in the neighborhood? Does it boast expensive shops and cafes which seem to be doing a roaring trade?

It is always about finding a balance. Charge too little, and you would be underselling your skills; set the prices too high, and you will be struggling to get customers. Be objective and compare yourself honestly against other escorts from Lausanne. Which type of customer will you be targeting? Set your charges in that sweet spot where they will be attractive enough for the patrons, yet allow you a slice of a healthy profit. Maybe you think a lower charge will not do justice to your talents? Remember that the key to a successful business is repeat custom and the key to repeat custom is clients’ loyalty.  Even if your profits seem moderate at the start, in the longer term a loyal and reliable clientele will help you sustain the business in good shape.

Ensure accessibility

Customers crave convenience and ease of communication, so if you want to establish yourself on the market, you have to be available, and ensure that you are easily reachable. If you have your own website, include links to it in your profile.  Provide several means of communication, such as text messaging, phone numbers, and email. Do not let messages accumulate before you answer them, as you are bound to lose some in the backlog. Get into the habit of checking your correspondence regularly and answering promptly. When you get busy, you will actually need fairly good diary management skills to deal with your bookings – allowing enough time between them, making travel arrangements, and responding quickly to changes in the schedule. Customers value punctuality highly, and you will only be able to create a name for yourself in the industry if you show them you are well-organized and dependable.

Gain customers’ trust

 In the past, the sex industry was occasionally stigmatized as risky, both for clients and workers. With the introduction of many safety standards, its status has improved.  Now clients feel more confident than ever to enter transactions within the sexual services trade. Of course, now and again you can still encounter some residual mistrust.  New customers can be over-cautious, ask too many questions, and query your rules. Do not compromise the boundaries you set, but take some time in explaining how things work. Once prospective clients realize they are dealing with a professional, their doubts will dissipate.
 
One of the best ways to build credibility is by collecting and using customer reviews. Customer feedback is now widely accepted as one of the most valuable tools for building loyalty in your growing customer base. Every escort in Geneva knows that clients love to be listened to. Well, some clients also like to speak and tell others about their experiences, so you should encourage them to do by submitting a review. But even if the men you meet are not naturally inclined to share their impressions, you should always invite and promote feedback. It might be helpful if you design a blueprint for the customer summary, with questions and answers focused around several main points. Ask them to use clear and ordinary language rather than formal words – you need to preserve the unaffected and genuine tone of their accounts. The best reviews should always be displayed prominently on your advert or website.
 
Positive customer feedback serves several important purposes. Firstly, it substantiates your claims. It is one thing to have a well-designed profile, with beautiful photos and amazing descriptions of your services, and completely different to have the content independently verified by customers who have actually met you and spent time in your company.  Secondly, a satisfied client’s narrative is a powerful way to attract more customers – it transfers the possibilities described in your profile to reality, making them look more vivid, sexier, and within reach. It has been proven that reviews impact sales heavily, so you can expect that the accumulation of authentic positive feedback will increase your bookings significantly. Feature the actual comments of your clients to make them feel their opinion matter. The readers are always influenced by genuine reviews. Words do indeed have value – people prefer reading what others have to say about a product rather than just seeing its ratings in stars or numbers.
 
You should aim not just to attract new customers, but to keep the existing ones. Make sure you maintain some form of contact with them – via text or email – and from time to time announce promotions – for example, a weekend discount or a complimentary massage. Even if the customers do not respond every time (and most of them probably will not), they will feel involved and connected with you. The very mention of cut-price deals will convince them that with you they will be getting more for their money, so the next time they decide to book, you are likely to be their preferred choice. It is all about developing your relationship with the patrons and assuring them the service they receive from you is personalized, unique, and worthwhile.  

Public visibility

Most marketing methods these days suggest a strong online presence as a means to advertise successful services and products. Not all escort girls in Lausanne feel this is feasible for them, especially if they keep their career secret from friends and family. There are some techniques you can use to promote yourself online without revealing your identity. Remember that you create a persona, and it is up to you how much of your real identity you want to reveal. It is perfectly possible to maintain a work-related-only website without disclosing any personal details. You can blog, write, post, and advertise everywhere under your working name while supplying work contact numbers and using photos where your face is artfully concealed.

As you are sharing experiences and offering advice on different sites, the public awareness of your persona will grow, and with it, you will see an increase in your bookings too.

If you decide to have our own website, take professional advice about its layout and various features. You need a high-quality design and you can include various sections about your interests and skills. The site would be the perfect place to talk in detail about your services. Describe your unique qualities as an escort girl – are you playful, adventurous, frisky, spirited, or tender?   Be mindful of the design of the site – all elements should accentuate your message. For example, if you describe yourself as a romantic and the perfect escort for the “GFE”, use soft colors, silk, lace, and pretty patterns on your photos and background. If you market yourself as a fantasy escort girl, with a specialty in fetish and BDSM, saturate the scenes with bold red, gold and black, plush drapery, and leather. Always strive to make the outlook distinctive and recognizable to set your site apart from similar online content. Use friendly language to connect with the visitors - remember what the customer is buying is an experience  - the chance to get close to someone who is fun and entertaining.

How about a little controversy to get you noticed? Why this tactic is definitely not suitable for everyone, it can certainly earn you some popularity. We do not recommend anything illegal of course – getting entangled in criminal activities will definitely not benefit your business!  No, what we suggest is perhaps taking part in discussions on some hotly debated subjects where your opinion will be valued – for example, discussions about legalizing prostitution, brothels, and group sex. Surely as someone who is earning their livelihood (or at least a substantial part of it) via providing paid companionship, you are uniquely placed to offer an expert opinion. Offer to take part and to give an interview – in public if you are not working secretly, or in private if your family and friends are not aware of your occupation. Producers and journalists would love the opportunity to talk to someone who can see things from such an unusual perspective. Request that your contact details are highlighted in the course of the discussion. You might get paid for participating or you might not, but in any case, your name will enter the viewers’ consciousness.  Your exposure to the audience will consequently bring you more customers, and probably more invitations to lend your opinion on similar subjects, which in turn you will bring you more customers…and more invitations...you get the picture.

You can get popularity even without controversy. Team up with professionals in other areas on the basis of your expertise and earn money, either directly for your contributions or indirectly via the contacts and bookings your involvement will generate.  You can collaborate for instance with sex therapists, relationship counselors, or even sex toys sellers. There are some live situations where your knowledge could be sought and appreciated - all you need to do is some networking
We mention networking, which is an entire strategy of its own right. Generally speaking, networking is the opposite of competition – you are trying to reach out to people via other people, connecting rather than antagonizing (in truth, to be successful, you should be able to do both - each at the right moment). As an escort, you can come across individuals who occupy job positions that can serve your advertising model. Do not be afraid to ask for a referral. You do not have to be forceful, in most cases, your charm will suffice. There is an inherent power in friend’s recommendations – most people will be willing to give you the time of the day providing they are meeting you at a suggestion from someone they know and trust. Have a good look at your contact list and utilize your connections to gain access to people you will otherwise not be able to chat with. After all, that’s what friends are for! 
 

Keep fit and healthy

Unfortunately, competition often goes hand in hand with burnout. Self-care is essential to avoid physical and mental exhaustion. And, as always, that prevention is better than cure. There are some simple lifestyle measures you can take to keep yourself well.

Please yourself. Ironically, as pleasing others is such an essential part of your occupation, you might easily neglect your own needs. Allow regular breaks and in fact, go as far as booking them in your diary well in advance – that way you have to arrange the bookings around it and not the other way around. Remember that if you are not in good physical shape, you will be unable to work properly and at full capacity – the job of the companion can be demanding.  

Maintain your family and social life.  Do not ignore family, friends, and pets – these are the people and the creatures bringing joy in your life. Do not abandon them for long periods of time. Care for your body – meditate, move, and eat well. Remember:  your looks reflect your inner health and well-being.  Even the most stylish clothes and the best make-up cannot fully conceal the tiredness and lethargy.